The average network texts mostly filled multilevel headers. If the text is more complex and logically twisted, and the headings for paragraphs, sections, use a little more complicated. The headings in the text are very important. It is for the reader and it determines whether or not familiar with the material. It is therefore very important place in the title key query that you want to promote the page. But it is not necessary to write not related to the text phrases, because the target customer still will not after reading your text.
That is, the header should be informative, clear, and transmit the basic essence. This rule applies to all types of websites. Each text should have its logical structure. For example, there are certain tags that are used to separate headings (h1, h2 ... h5), and who share the headers to different levels in the programming language HTML. Since headers created in order to "catch" the attention, they have much more weight than the standard offer in the text. Headings - this is one of the most important and effective ways to interest a potential buyer or visitor resource. Search Engines with their work also take into account this fact, so when you search for phrases that are stated in the title, are of greater importance than simple text and are recognized accordingly. For example, if the keywords of the search query are in the title, then the machine will evaluate it above, and the weight of the header is more than the mass of the occurrences of the word in the "body" of the article.
So, you must break the text into key parts and titling them "weighty" headings and subheadings, that is, those basic phrases that appear in queries. Furthermore, when it is necessary to use special tags machine understands how headers. It is worth noting that also evaluated the level of headings. That is the title of h1 will be assessed higher than h5 header. For this reason, it is not necessary to use a multi-level headers. Several levels will be enough. Furthermore, in vivo there is a natural density of texts, which is also a search engine recognizes and takes into account. For example, if you put all of the text as a first-level heading, it not only does not help, but also hurt when the page rankings. In such situations, the crawler will receive information such as spam. As a result, the site falls in the search results to the most distant position. Aim for a natural content, and the buyer will not pass you by!